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Kera McCain aimed to lead Ebony Magazine...

Through a successful digital transformation, adapting to changing reader preferences and industry trends.

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The Approach

• Led cross-functional teams to develop a comprehensive digital transformation roadmap, encompassing the development of meaningful consumer video, graphics, and content, and being responsive to trending media, along with online content monetization strategies.

• Implemented a data-driven approach, leveraging analytics to understand user behavior, preferences, and content consumption patterns.

• Introduced interactive features, multimedia content, and personalized recommendations to enhance the user experience.

• Explored subscription-based content models and conducted market research to identify potential revenue streams.

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Results

• Increased website traffic by 65% and achieved 2.5 million page views per month.

• Launched successful social media campaigns and produced engaging video content, resulting in over 100 million views and positive user engagement.

• Achieved 80% growth in digital advertising revenue by managing and executing paid social media and newsletter campaigns, resulting in a multi-million dollar revenue stream for Ebony.

• Explored subscription-based content models and conducted market research to identify potential revenue streams, laying the groundwork for future subscription-based revenue growth.

• Positioned Ebony Magazine as an industry leader in digital innovation and transformation.

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