Step into the world of Fantasy Faces...

The lash and brow academy that is taking the beauty industry by storm! With the latest global artistry and industry tech at the forefront, Fantasy Faces is a trailblazer of beauty trends. And with the help of Marketing Experts for All (MEFA), they have been able to build a stunning visual brand that has captured new audiences and propelled them to the top of the beauty and self-care sector.

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The Story

Led by the talented Jamika Crowner, Fantasy Faces is all about making everyday people feel extraordinary. Crowner had a thriving Atlanta-based brick & mortar beauty studio, but she had an unwavering desire to reach new heights.

In Spring 2020, she sought MEFA's expertise to elevate her brand in a way that captured meaningful new audiences while staying true to her brand voice.

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The Challenge

With over 25 million brand accounts on Instagram alone, it quickly became apparent that Fantasy Faces needed to step up its game to attract new audiences. MEFA's solution was a mix of alluring photo and video content that showcases multi-faced lifestyle images, tips & tutorials, which glamorize the epitome of self-care. They also weaved in stylized imagery of Crowner to highlight her as Atlanta’s It-Girl, catapulting her to the top of the local beauty & self-care sector for follower growth.

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The Goal

Fantasy Faces wanted to be the go-to place for beauty and self-care social content, spanning generations alike, for ladies & gents who wish to book appointments for, or day-dream about, lavish self-care services.

They also wanted to reach influencers in the beauty space to partner and promote Fantasy Faces and attract aspiring beauticians that wanted to grow their business, with Fantasy Faces as their preferred choice for Continuing Education (CE).

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The Solution

MEFA helped Fantasy Faces nourish a healthy social media strategy and harness the power of paid social, skyrocketing their brand engagement by a whopping 5073%. They authored and promoted a credible eBook, showcasing Fantasy Faces as the beauty business of authority for other lash & brows techs. And with in-person start-to-finish brow training classes led by Crowner, they were able to deepen their influence, leading to a surge in new followers.

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Success

The result? Fantasy Faces saw instant discoverability on new and exciting Instagram placements (Explore Tab, IGTV, and Reels) and a whopping 547% new follower growth in just six months. MEFA helped them deepen brand engagement by 5073%, showcasing Jamika as a trendsetter to look out for.

Join the community of beauties and business owners who have discovered the magic of Fantasy Faces.

As Jamika herself says, "My business has seen so much growth since working with MEFA. Their tenacity when it comes to uplifting businesses like mine is awe-inspiring. I can't wait to see where we go from here." - Jamika Crowner

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